Employment Openings

Position: Market Research Analyst

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Duties:

Utilize a variety of marketing concepts, practices, and procedures to implement a strategic, data driven marketing process. Analyze data on customer needs to evaluate existing and potential market opportunities to increase brand awareness, create new business opportunities, generate sales leads, and improve public relations. Develop segmentation strategies, tracking, analyzing and interpreting all performance data related to client acquisition and retention efforts. Implement marketing programs using feedback received from our customers. Create business development materials and customer surveys based on researched local market conditions. Determine new sales opportunities, new marketing vehicles, presentation opportunities, and create the supporting marketing and sales materials. Identify and monitor competitive threats and opportunities, and research market conditions and changes in the industry that may affect client acquisition and retention. Responsible for assessing marketing and advertising ROI (return on investment) on an ongoing basis and providing recommendations based on data, sound business judgment and analytics.